Month: March 2016

Havana Club launches new super-premium rum

FROM THE PRESS RELEASE:

Havana Club, the global leading rum in the super-premium and above category, is to launch the Havana Club Tributo Collection on the 29th February 2016, with packaging designed by Nude Brand Creation.

The new series of limited editions created with exceptional rum reserves are set to be unveiled annually at the Cuban Habanos Festival.

A rum for collectors and connoisseurs

With only 2,500 bottles of each rum being released, the Havana Club Tributo Collection is set to appeal to spirits connoisseurs and collectors alike. As a tribute to the best that Cuban rum has to offer, Havana Club Maestro Ronero, Asbel Morales, will personally select the finest aged bases from cellar reserves to create each release.

The 2016 limited edition is led by a base of rums aged in 80-year old casks, which have been carefully blended with other rums to give an aromatic and intense taste with defining notes of dried tropical fruits and a deep amber colour.

Inspired by Cuba’s architecture

Co-founder of Nude Brand Creation, Bernard Gormley, says: “The packaging was inspired by the wide variety of architectural styles in Cuba, in particular the Spanish baroque and the neoclassical, which complement each other so perfectly, just like the blend of different rums selected to make the product. The filigree and detailing intrigued us and influenced the graphics, along with the colour blue – the national colour of Cuba, and gold that enhance the luxury cues and on-shelf standout.”

Continues Gormley: “The background pattern on the bottle label and gift pack was inspired by the ceramic tiles found in walkways, walls and floors of Havana.  The signature of Maestro Ronero Asbel Morales and the individual number of each bottle is displayed on the intricate premium label.”

Asbel Morales, Maestro Ronero for Havana Club, comments: “Creating the Havana Club Tributo Collection is a fascinating process, as each release will provide a new and unique taste experience, achieved through experimentation with rum bases from our reserves.

“By blending rums using very old and rare casks, we have been able to create an expression for 2016 with a luxurious amber glow, full-bodied fruit flavours and a long finish.”

The Havana Club Tributo Collection 2016 is bottled at 40% ABV and will be available in ten markets, including Cuba, UK and China, from March 2016 at the RRP of $350 USD.

The Rum Masters 2016 results are in

The Rum Masters is an annual spirits competition organised by The Spirits Business and is dedicated solely to rum.  Three groups of judges from the UK blind tasted rums of all types, and the outcomes are sometimes surprising.

Click here for the results and more info about The Rum Masters

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